Integrated Marketing Suite

Advantage Direct’s integrated marketing suite is comprised of several components, each providing extensive marketing functionality, designed to provide demand generation, increase response rate, and improve sales conversion rates. The suite of applications completely supports the planning, management and execution of your entire marketing operation through integrated, easy to use tools that manage and measure all marketing resources maximizing your marketing ROI.

Manage Complex Campaigns

• Monitor all marketing campaigns using an easy to understand graphical user interface.
• Drive multi-tiered marketing initiatives that account for your unique marketing mix including all channels and messaging vehicles.
• Target your most profitable segments and utilize proven marketing channels while allocating time and resources to opportunities that are most likely to generate revenue.

Increase Response Rates with 1 to 1 Marketing

• Improve the effectiveness of your direct mail pieces by adding a personalized URL.
• Drive contacts to their own personalized landing page and present content that is tailored directly for them.
• Utilize reports to make sure your message is getting to the right people; make use of the data that is collected to ensure that your message is even more effective the next time.

Drive Proactive Marketing Activities

• Manage complex lists of targeted segments and opportunities.
• Instantly send media-rich emails or create mail merge letters for direct mail. Track results instantaneously through the system.
• Reach more prospects and opportunities by personalizing and tailoring your message, resulting in improved response rates.

Acquire, Qualify, and Track Leads

• An interactive web-based form is automatically generated to correspond with your marketing campaign, data source, and media type used.
• Inquires are scored using assigned point values. You define the scoring criteria for each question, or answer, resulting in real time lead qualifications.
• Automated lead distribution is accomplished though the application of your unique business rules. Leads can be routed by region, product interest, level of interest, and more.

Distribute Electronic and Physical Marketing Collateral

• Compliment your literature mail distribution by sending electronic versions of you marketing materials.
• Downloadable documents are easily managed within your image library.
• Manage an online database of your physical inventory that can be ordered through a web interface. Print pick and pack slips, manage backorders, implement automatic replenishment and get a real time view of your available inventory.

Measure Marketing Effectiveness

• Real time reports give you detailed feedback about your marketing operations. How many people opened your emails, which campaigns generated the highest response rate, what was your most prof­itable messaging vehicle, and which products are most popular.
• Customize reports, and edit the sequence order and appearance of fields with a simple click of the mouse. Diversified reporting is available for each component of the application.

Elements:

• Event Management
• Personalized URLs
• Customizable Landing Pages
• E-mail Blast
• Newsletter Distribution
• Cross Media Marketing
• Segmentation Management
• Digital Asset Management
• Campaign Management
• Lead Management
• Response Management
• List Management
• Automated Lead Qualification
• Marketing Analytics
• Target Demographics
• Automated Lead Routing